Unicorn start-ups are brilliant. But, let's be honest, very few of us will become, found, or work for one. Most of us are connected to large companies that struggle to keep themselves relevant for the ever-changing customer.
That's why this book is about a creature that's just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that - just like this mythical bird - are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.
This is a book is about these Phoenixes. It's about understanding what is happening in a world of constant change. It’s about observing and trying to learn from the Unicorns. But primarily, it tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organization.
From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: if you are working in a traditional business or market, this book will help you reinvent yourself like a Phoenix.
Wednesday, October 6, 2021
From 11:30 to 13:00 GMT+2
Peter is the author of five bestselling business books. 'The Phoenix and The Unicorn' (March 2020) is a book about the Phoenix, about those companies that – just like the mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. ‘The Day After Tomorrow’ (June 2017) is about surviving in times of radical innovation. ‘The Network Always Wins’ (2014) explains how and why companies have no choice but to become a network when the outside world has evolved into one. In ‘The New Normal’ (2010), Peter writes about how companies should explore the limits of the digital world, and what happens when technology just becomes ‘normal’. ‘Business/IT Fusion’ (2008) is a guide about how to solve the conflict between business and IT. Peter is frequently asked to contribute to (international) publications and is a Forbes contributor as well as a LinkedIn Influencer.
Peter has given numerous keynote speeches around the world, among which those for Google Think Performance, Nimbus Ninety, Gartner, NEXT Berlin, Tedx, PayPal, MasterCard, Microsoft, CIO City, SAS, Accenture and Apple. He lectures at renowned business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. He is also a multiple board advisor on subjects related to innovation and technology.
For more than fifteen years, Peter led a life of technology start-ups. His first company e-COM was acquired by Alcatel-Lucent, his second, Streamcase, by Belgacom, and Across Technology by Delaware Consulting. His third venture (Porthus) was quoted on the stock exchange in 2006 and acquired by Descartes. Between start-ups, he has been an Entrepreneur in Residence with McKinsey & Company, with a focus on digital and technology strategy. Peter’s current company nexxworks helps organisations become fluid, innovate and thrive in The Day After Tomorrow.
Associate Professor of the Department of Management and Technology
Paola Cillo is an Associate Professor of the Department of Management and Technology at Bocconi University. At SDA Bocconi School of Management she is the Associate Dean for Research, and the Director of the Concentration in Luxury Business Management of the Full Time MBA Program and she teaches courses on creativity, design thinking, and new product development, as well as on the use of big data for innovation and marketing decisions.
Her research focus regards the dynamics of innovation in creative industries, financial markets’ reaction to innovation, and big data and innovation. She published several national and international books and articles in leading international journals, such as Journal of Marketing, Research Policy, Journal of Product Innovation Management, International Journal of Human Resource Management, and European Management Journal. She works with leading companies in digital and technology, in fashion and luxury business, as well as fast in moving consumer goods.
Paola holds a PhD in Management from Bocconi University. She has been Visiting Researcher at the Snider Entrepreneurial Research Center at the Wharton School (University of Pennsylvania) and Visiting Professor at the Carlson School of Management (University of Minnesota), at the Tuck School of Business (Dartmouth College), and at the University of Innsbruck.
Director of International Markets & Business Development
Eni gas e luce
Mauro Fanfoni is Director of International Markets & Business Development of Eni gas e luce. In 1997 he began his career in McKinsey & Company and in 2006 he joined Eni Gas & Power Division. He has held different roles of increasing responsibility. In 2010 he was appointed CEO of ACAM Clienti SpA and the following year he became CEO of Managing Director of Est Più SpA, a joint venture between Eni and AcegasAPS. From 2012 to 2013 he has been President and CEO of Eni Gas & Power France. In 2014 he returned to Italy where he became Head of Commercial Planning, Marketing & Innovation of the business line Eni Retail Market Gas & Power.
Since December 1, 2020 he is Director International Markets & Business Development of Eni gas luce SpA and he is also President and CEO of Evolvere S.p.A, which is the Italian leading company in distributed generation by residential PV systems.